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February 20, 2006
Life Plus inks deal with Swiss company for trade in ChinaWEST LAFAYETTE, Ind. — Purdue Research Park-based Life Plus LLC signed an exclusive agreement with a company based in Switzerland to market a niche dental device to the Chinese market."We have made significant progress during the past several months around the Chinese approval of the dental device," said Mark D. Cisneros, chief executive officer at Life Plus. "Our progress has convinced our Swiss manufacturer to offer us the exclusive rights to distribute into China." The agreement gives Life Plus the exclusive rights to market the product in China as a private label. Life Plus will market the specialized dental drills first at select locations, which includes many high-end clinics. "The era when Chinese people didn't take care of their teeth is long gone. More people in China are paying attention to their smiles now that the economy is going well," said Wei Zheng, Life Plus chairman. "It's quite an honor to have the opportunity to help them enjoy good dental hygiene and a better quality of life. We are recommending the highest quality dental devices in the world because we plan to be in this business for the long run." The Swiss-made tools are more precise than other equipment so they will reduce pain and suffering, Zheng said. Life Plus officials inspect and test the devices, and he said feedback from China was positive. Future projects for Life Plus include a focus on the neurosurgical area, and will specifically use products from Indiana. Life Plus also is helping to develop international marketplace guidelines in China.
About Life Plus, LLC
Life Plus, LLC, located in West Lafayette, Ind., is an international firm offering regulatory guidance and trade development support to firms throughout the world. Their customer-focused philosophy has generated valuable results. They were the first international firm to successfully navigate a new substance notification under China's new regulatory guidelines. For further information go online.
About Purdue Research Park
Based in West Lafayette, Purdue Research Park is Indiana's first Certified Technology Park and home to the largest university-affiliated business incubator in the country as well as the greatest number of technology companies in the state. More than 190 of the park's peers at the Association of University Research Parks named Purdue Research Park the nation's top program for technology transfer (2005) and top research park (2004).
Writer: Maggie Morris, (765) 494-2432, maggiemorris@purdue.edu Sources: Mark Cisneros, (765) 807-0778, mark@lifeplustox.com Wei Zheng, (765) 543-7608, wei@lifeplustox.com
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This press release contains "forward-looking statements" as that term is defined in the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and involve significant risks and uncertainties that may cause results to differ materially from those set forth in the statements. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.
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