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Mohan Dutta-Bergman, assistant professor of communication at Purdue University, says local health campaigns are not reaching the at-risk American population with public service announcements or by planning activities to attract local media coverage. To reach the at-risk American population, campaigns should target places where this group gets most of its health information – soap operas, sitcoms and sports programs on television, as well as entertainment magazines.
(Purdue News Service photo/David Umberger)
The story accompanying this photograph can be seen by clicking this link to Dutta-Bergman.eat
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umberger@purdue.edu
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