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August 8, 2003

'Brain Brew' premieres Aug. 16 on WBAA-AM

WEST LAFAYETTE, Ind. – Public radio station WBAA-AM 920 will soon debut "Brain Brew," a fast-moving program from Public Radio International designed to help entrepreneurs, innovators and dreamers succeed.

The program will begin airing at 1 p.m. Saturday, Aug. 16.

For one hour each week, hosts Doug Hall, voted America's No. 1 Guru by Inc. Magazine, and David Wecker invite callers to talk about their newest invention or big idea. They then help them work through the sales and marketing issues involved in making the product or service succeed in the real world.

WBAA manager Dan Skinner said the show is designed to be long on humor and high on entertainment,.

"'Brain Brew' is a lot of fun," Skinner said. "It's where real expertise meets great – and not so great – ideas. It's a mix of strategic thinking, clear-headed advice, hilarity and humor. Who knows? 'Brain Brew' might even inspire some of our own listeners to act on their big dreams."

"Brain Brew" will offer ideas designed to help entrepreneurial dreamers win more, lose less, make money and thrive. Having reviewed each guest's product or idea and any marketing ideas they might have, Hall and Wecker will advise, laugh and strategize with the callers in hopes that they will be energized and eager to get started.

Jackie, for example, has developed a baking pan that accommodates fillings so users can make ice-cream cakes or even meatloaf filled with mashed potatoes. Mark, an outdoorsman, makes hand-crafted, custom-made knives. Both got advice on how to market their products. And there was Bucky, a rodeo rider who'd never won a contest but wanted advice on securing endorsements. An update revealed that winning still hadn't worked for Bucky, but positioning his family's long-term relationship with the American rodeo certainly did, and he landed a national sponsor.

With an unlimited supply of innovators eager to call in, Brain Brew's content varies widely from week to week. Regular program segments include:

• "Coffee Talk" – informal chats that range from updates on previous guests to off-the-cuff commentaries on corporate misbehavior.

• "School Time" – discussions about new findings in business research.

• "30-Second Guru" – a guest expert crams all she or he knows into a 30 seconds The hosts then discuss the topic with the guru in detail.

WBAA-AM 920 is Greater Lafayette's Public Radio International affiliate and a National Public Radio member station.

CONTACT: Skinner, (765) 494-3960, deskinner@purdue.edu.

NOTE TO JOURNALISTS: A publication-quality photo of Doug Hall and David Wecker is available at https://news.uns.purdue.edu/images/brainbrew.jpeg.

Purdue News Service: (765) 494-2096; purduenews@purdue.edu


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