November 14, 2003
Purdue Research Park company debuts Digital Canvas technology
WEST LAFAYETTE, Ind. VivusNet® Corp., a new venture located in the Purdue Research Park, is launching a service that aims to blend art with advertising in a new way.
With VivusNet's® Digital Canvas, a business can project museum-quality collections in its lobby area while also keeping customers updated on news, weather and product/service information.
Paintings, famous photographs and other still and motion imagery from Corbis®, which licenses millions of images, and other sources are delivered through VivusNet's® proprietary broadband network infrastructure to large, flat-screen monitors and high-definition projectors.
"This technology gives businesses another way to get their message to consumers without strong-arming them with hard-sell advertisements," said Anthony Davis, VivusNet's® president and CEO. "Digital Canvas allows advertisements to be part of an aesthetically pleasing experience."
Clients can program this new marketing tool to deliver customized audiovisual content by selecting from more than 60 theme-based channels of high-definition art and photography in conjunction with more than 100 music channels. Advertisers have the opportunity to insert their messages at preprogrammed intervals. In addition to the basic offering, VivusNet's® curatorial service will work with clients to further customize content.
Targeted venues for Digital Canvas include high-traffic and lobby areas in retail stores, hospitals, restaurants and airports. Other venues for the technology include high-end residences and outdoor advertising displays.
"Our goal at the Purdue Research Park is to grow high-tech companies, and we are especially excited when these companies can directly support the evolving needs of existing business and industry in our state," said Joseph Hornett, senior vice president and treasurer of the Purdue Research Foundation, the entity that administers the park.
VivusNet® is an offshoot of Pixel Systems Inc., a company Davis co-founded with one of the pioneers of digital cinema, Daniel Langlois, founder of Softimage. Pixel Systems was created with the objective of developing new technology related to the automation of "out-of-home" electronic media networks, which encompass billboards and other advertising formats.
Davis founded VivusNet® Corp. in 2002 in Montreal and moved the company to the Purdue Research Park in West Lafayette when he decided to target Big Ten schools as some of VivusNet's first customers.
Davis plans to debut the technology on college campuses, where his electronic displays will present artistic imagery, advertisements and frequently updated campus information. Future plans call for offering independent cinema called Digital Cinema produced by independent filmmakers and alternative content providers. Davis will work with each campus to place Digital Cinema projectors in auditoriums that can run feature-length films, short films and alternative programming.
Founded by Bill Gates in 1989, Corbis® is a visual solutions provider that licenses images seen by millions of people daily in advertising, books, newspapers, magazines, on TV, and in films. Corbis is headquartered in Seattle, with offices in New York, Los Angeles, Chicago, London, Paris, Düsseldorf, Vienna, Hong Kong, Kuala Lumpur and Tokyo.
Purdue Research Park encompasses 591 acres in West Lafayette, and is home to the largest university-affiliated, state-of-the-art business incubator facility in the nation. Within the park, 104 businesses, of which 58 are high-tech, employ more than 2,200 people.
Writer: Jeanine Phipps, media relations, Purdue Research Park, (765) 494-0748, firstname.lastname@example.org
Source: Anthony Davis, (765) 496-6486, email@example.com
A publication-quality photo is available at http://news.uns.purdue.edu/images/vivusnet.canvas.jpeg