February 10, 2006|
Krannert School reorganizes MBA, executive education programsWEST LAFAYETTE, Ind. Purdue University's Krannert School of Management has combined the administration of its MBA and executive education programs with the goal of better serving the needs of both students and employers.
The new administrative structure, effective Feb. 1, integrates the marketing, recruiting, admissions, student services and career services functions of all master's degree and non-degree business education at the Krannert School.
"The Krannert Executive Education Programs were early players and have been innovators in providing state-of-the-art knowledge to working business professionals," said Richard Cosier, Krannert School dean and Leeds Professor of Management. "Our reorganization is an example of practicing what we teach in providing a comprehensive portfolio of educational programs to our prospective students and the employers who sponsor and hire our graduates."
Previously, the Krannert School was directly responsible for full-time students in the two-year MBA program, the two-year master of science in human resource management (MSHRM), and the one-year master of science in industrial administration (MSIA). Executive education part-time degree and non-degree programs for students who maintain their employment has been administered by Krannert Executive Education Programs (KEEP), which will maintain its unique identity.
Chuck Johnson, who was formerly director of full-time master's degree programs, now oversees full-time MBA, MSHRM and MSIA, as well as executive education degree and non-degree programs.
"This reorganization is the result of our rethinking our approach to the recruitment and promotion of our programs," Johnson said. "It's also a unified response to a marketplace where there is increased competition in both MBA and executive programs in attracting, recruiting and placing the best students."
Johnson said that while the reorganization represents a streamlining, the primary objectives are "to build on the brand identities of KEEP and the full-time master's programs and continue to deliver high-quality educational experiences for all of our students."
As a first step in reaching those objectives, an effort is under way to add resources and increase services to both the admissions-recruitment and career services efforts for full-time and executive degree programs. Also, KEEP's information technology personnel will join the staff of Gerry McCartney, the Krannert School's assistant dean for technology.
Carmen Castro-Rivera is the new director of master's admissions.
"My goal is to increase the pool of quality candidates for all of Krannert's master's programs," she said. "The essential change is that we're now offering one-stop shopping to make it easier for individuals to choose from the range of Krannert programs. That's a win for everyone."
Mike Sheahan, who has served as associate director of KEEP, will have an expanded role in Krannert's executive education offerings.
"We will continue to deliver high-quality education to our students, as KEEP has done for years," said Sheahan, who will direct student services for degree and non-degree executive education. "The Krannert School has been a pioneer in distance-learning education, and the changes being undertaken will help us to maintain that position."
Bill Lewellen, the Herman C. Krannert Distinguished Professor of Management who has been director of Krannert Executive Education Programs since 1985, is now academic director of executive education programs. John McConnell, the Emanuel T. Weiler Distinguished Professor of Management, remains academic director of full-time MBA, MSHRM and MSIA programs. Johnson, Lewellen and McConnell coordinate master's program details with Diane Denis, associate dean of programs and student services.
Beginning June 1, Jerry Lynch, professor of economics and former Krannert School associate dean, will assume a new position as academic director of full-time and executive education master's programs. The new position is a combination of the positions previously occupied by Lewellen and McConnell, who will return to Krannert's finance area.
Krannert's master's programs have enjoyed success in the most recent media rankings of business schools. Krannert's MBA program was ranked No. 1 among schools with a regional recruiting base for the second straight year by "The Wall Street Journal" in 2005, and Business Week's latest survey designated Krannert the most improved school in the MBA rankings, rising from 26th to 21st nationally. KEEP ranked 14th among U.S. executive education programs in the 2005 U.S. News & World Report rankings and was rated 18th worldwide by Business Week in 2005. Financial Times ranked KEEP's International Master's in Management (IMM) program 16th worldwide in 2005.
The Krannert School offers three full-time master's degrees: the two-year MBA and master of science in human resource management and the accelerated one-year master of science in industrial administration.
The school offers three executive MBAs through a combination of distance-learning and part-time residence on campus. They are the executive master's of business administration, the international master's in management and the weekend executive master's of business. Non-degree executive programs include short-course programs, programs sponsored by professional organizations and customized programs for individual companies and organizations. The Krannert School began offering executive education in 1983.
Writer: Mike Lillich, (765) 494-2077, firstname.lastname@example.org
Sources: Richard Cosier, (765) 494-4366, email@example.com
Chuck Johnson, (765) 496-3668, firstname.lastname@example.org
Carmen Castro-Rivera, (765) 494-9841, email@example.com
Mike Sheahan, (765) 494-5831, firstname.lastname@example.org
Purdue News Service: (765) 494-2096; email@example.com
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