Purdue News

August 11, 2006

Program teaches strategies for successful agrimarketing

WEST LAFAYETTE, Ind. — Purdue University's Center for Food and Agricultural Business will host its annual Strategic Agrimarketing seminar Oct. 23-27 for marketers and sales professionals.

"Strategic Agrimarketing is one of the center's flagship programs," said Samantha Lucy, the center's marketing manager. "For nearly 20 years, our faculty has worked with agrimarketers to help them gain a more comprehensive understanding of marketing strategy."

The program provides agrimarketers with new methods for analyzing market problems, tools for evaluating strategy and decision making, and a new framework for managing market segmentation.

"Strategic Agrimarketing approaches the topic of marketing from a conceptual level," Lucy said. "This program is about more than learning to develop a better marketing campaign — it's about learning to be a better marketer. We wanted to teach people how to more effectively and efficiently manage their marketing resources."

Lucy said seminar participants can expect to improve their skills in developing and managing marketing plans and programs, implementing marketing tactics, crafting objectives for marketing teams, executing promotion strategies, and managing technical functions with marketing implications.

Registration is $2,345 before Sept. 22 or $2,495 after, which includes all program materials, snacks and some meals. Registration is limited and is available on a first-come basis. More information regarding registration and the seminar is available on the center's Web site or by contacting Lucy at (765) 494-8151, slucy@purdue.edu.

Writer: Jennifer Stewart, (765) 494-8402, jsstewart@alumni.purdue.edu

Source: Samantha Lucy, (765) 494-8151, slucy@purdue.edu

Ag Communications: (765) 494-2722;
Beth Forbes, forbes@purdue.edu
Agriculture News Page


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