Purdue News

September 18, 2006

Purdue targeted sales workshops hit marketing bulls-eye

WEST LAFAYETTE, Ind. — Entrepreneurs and small-business owners who attend a Purdue University workshop not only will get their hands on effective marketing and sales techniques, but also walk away with them tucked under their arms.

Every attendee of Bigger Profits Through Targeted Sales will leave the workshop with a personalized marketing action plan. In addition, they'll pick up valuable business advice and ideas.

The one-day workshop takes place in four Indiana cities in October and November. The workshops are sponsored by Purdue's New Ventures Team — a group of Extension educators and specialists that aid those interested in starting new business ventures or improving the profitability of their existing businesses.

"The purpose of these workshops is to assist in the overall goal of helping Indiana's economy, especially the rural economy," said Jane Anderson, New Ventures project director and a workshop instructor. "We believe these workshops are part of a thrust to unlock the entrepreneurial potential that exists in every county in this state."

Less a seminar and more a group activity, the workshops include interactive exercises, short lectures by instructors, an interview with a business owner and one-on-one discussions with New Ventures members. Throughout the day, attendees will craft their marketing action plans.

"The marketing action plan is an overall strategy for marketing a product or service," Anderson said. "The plan is composed of specific action steps. Workshop participants will think through how customers perceive their products or services, they'll identify who their customers are and where to find and attract them, and they'll get a chance to test the ideas that they've developed with both instructors and their peers at the workshop.

"All those who attend will leave with something that is theirs and that they can put to work immediately."

Joining Anderson as workshop instructors are Joan Fulton, New Ventures co-chairperson and an agribusiness marketing specialist; Chris Sigurdson, head of Purdue's Department of Agricultural Communication; and Beth Forbes, news and public affairs coordinator in Purdue's agricultural communication department.

The workshops run from 7 a.m. to 6 p.m. (local time) and include breakfast, lunch and an evening reception. Workshop dates and locations include:

• Oct. 25: West Lafayette, Ind. — Purdue University Stewart Center, State Street and Oval Drive.

• Nov. 10: Shipshewana, Ind. — Blue Gate Restaurant, 105 E. Middlebury St.

• Nov. 14: Indianapolis — Adams Mark Hotel at the Airport, 2544 Executive Drive.

• Nov. 17: Evansville, Ind. — Bauerhaus Event Facility, 13605 Darmstadt Road.

Registration is $85 per person if completed at least two weeks before a workshop takes place, and $100 thereafter.

To register online or download a workshop brochure, log onto the web page.

Writer: Steve Leer, (765) 494-8415, sleer@purdue.edu

Sources: Jane Anderson, (765) 496-3099, jane1@purdue.edu

Joan Fulton, (765) 494-0594, fultonj@purdue.edu

Ag Communications: (765) 494-2722;
Beth Forbes, forbes@purdue.edu
Agriculture News Page

Related Web sites:
Purdue Department of Agricultural Economics


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