Other Big Ten schools have changed their logos, also called marks, but Purdue is one of the first to add several secondary and word marks, says Bob Bernard, Purdue athletic marketing director. Secondary and word marks are those developed in addition to the main logo.
Bernard says: "The new logos are a response to increasing demand for licensed Purdue merchandise. We expect them to revitalize our merchandising campaign. Rather than replacing any of our current familiar marks -- like Purdue Pete and the Boilermaker Special -- we are adding a series of new logos that build on and enhance the old ones."
Morgan Burke, Purdue athletic director, says: "The new logos give Purdue a more progressive and modern visual identity. Our men's basketball team won its third consecutive Big Ten title this year, and many of our other sports also are increasing in stature. The new logos are a complement to our efforts to build a national reputation for Purdue athletics."
More than 20 companies that specialize in commercial merchandise have been given first rights to license the 12 new logos. Some of the leading makers of apparel, glassware and novelty items are represented, including Starter, Champion Products, Midwest Embroidery and Logo 7.
All the new logos are controlled under a licensing program administered by The Collegiate Licensing Co., Atlanta. Vendors that want to sell merchandise with the Purdue logos must go through the company and pay a licensing fee.
The primary logo in the new series resembles the university's locomotive mascot, the Boilermaker Special.
CONTACTS: Burke, (765) 494-3189
Bernard, (765) 494-8487
Compiled by Ellen Rantz, (765) 494-2073; e-mail, firstname.lastname@example.org
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