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April 17, 2007

New visualization service to enhance Purdue faculty grant proposals

WEST LAFAYETTE, Ind. -
BashirBiosensor
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Purdue Research Park-based Seyet LLC is joining forces with two Purdue University centers -- the Discovery Learning Center and the Envision Center for Data Perceptualization - to help scientists communicate their ideas through research-based computer visualizations.

"As scientific research becomes increasingly complex, it becomes critical to clearly communicate the results of this research in order to inform the public and facilitate the adoption of these discoveries into our lives," said Jon Kevan, director of research and design for Seyet LLC ("Seyet"), which is a visual communication provider for advanced life sciences companies.

The newly created Research Visualization Group, a subsidiary of the Discovery Learning Center, will assist faculty in enhancing through visualization the portions of grant proposals that deal with intellectual merit and dissemination. Translating data into visual images (i.e., showing how viruses attack human cells) may help researchers in their quest to secure funding from government and other sources, such as the National Institutes for Health, the National Science Foundation, the military or the U.S. Department of Education.

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The services of the Research Visualization Group will be accessible through the Discovery Learning Center, which is one of 10 centers in Purdue's Discovery Park that supports the development of innovative learning-related technologies.

"Competition is increasingly tough for externally funded grants, contracts and awards," said Beverly Davenport Sypher, interim director of the Discovery Learning Center. "We believe research-based computer visualizations can generate more interest in our researchers' proposals because they enhance scientific merit, outreach and learning potential.

"More competitive proposals, in turn, can increase Purdue's overall level of research funding."

The Research Visualization Group will consult with faculty in advance to customize the project to the researchers' needs to determine the expense of the project and to create a timeline for completing the work. Purdue researchers interested in learning more about this new service should contact Sypher at (765) 494-6717, learningcenter@purdue.edu, to schedule a consultation.

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"This group offers expertise in a variety of areas, including education and assessment, visual communication and simulation, as well as advanced technology, such as immersive environments," said Gary Bertoline, director of the Envision Center. "These skill sets will allow researchers to communicate their ideas and research results more accurately and effectively."

The Envision Center uses advanced data visualization and perceptualization tools to process and display scientific information in ways that make complex phenomena easier to comprehend. Researchers in the Envision Center explore novel computer graphics, advanced visualization and human computer interface technologies, such as auditory, haptic and multimodal interaction. These technologies are integrated with state-of-the-art advanced computation and networking, and high-end immersive visualization environments to assist researchers and industry in their quest for new knowledge and innovative products.

Seyet specializes in translating difficult-to-grasp scientific concepts and processes into the highly accurate animated forms now demanded by specialized scientific and technology-focused audiences, as well as regulatory agencies. The company is located in Purdue Research Park, where 140 businesses, of which more than 90 are high-tech, employ more than 2,900 people.

Contacts:
Jeanine Phipps, Purdue Research Foundation Communications & Marketing. (765) 494-0748 (office), (765) 413-5579 (mobile), jeanine@purdue.edu

Beverly Davenport Sypher, interim director, Purdue's Discovery Learning Center, (765) 494-9709, bdsypher@purdue.edu

Gary Bertoline, director, Envision Center, (765) 496-7888, bertoline@purdue.edu

Jon Kevan, director of research and design, Seyet LLC, (765) 532-0205, kevan@seyet.com

Purdue News Service: (765) 494-2096; purduenews@purdue.edu

PHOTO CAPTIONS:
BashirBiosensor
A frame from a Seyet LLC-generated visualization based on research by Rashid Bashir, a researcher at the Birck Nanotechnology Center and a professor of electrical and computer engineering and biomedical engineering at Purdue University. The image depicts Bashir's research on an array of tiny, diving-boardlike devices called nanocantilevers, which are coated with antibodies to capture viruses (represented as red spheres).

A publication-quality photo can be found at http://news.uns.purdue.edu/images/+2007/BashirBiosensor.jpg 

StachNanowire
A frame from a Seyet LLC-generated visualization based on research by Eric Stach, an associate professor of materials engineering at Purdue University. The image depicts Stach's research carbon nanotubes, how they form at the atomic level, leading to problems in computing, electronics and other areas.

 A publication-quality photo can be found at http://news.uns.purdue.edu/images/+2007/StachNanowire.jpg

RossmannT4
A frame from a Seyet LLC-generated visualization based on research by Michael G. Rossmann, the Hanley Distinguished Professor of Biological Sciences in Purdue University's College of Science. The image depicts Rossmann's research on the T4 virus as it penetrates the cell membrane of the E. coli bacterium, which the virus infects.

A publication-quality photo can be found at http://news.uns.purdue.edu/images/+2007/RossmannT4.jpg

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