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March 31, 2008

Ag marketing for women offered online

WEST LAFAYETTE, Ind. - Purdue University's Extension Service is offering an online video series to help farm women learn more about commodity marketing.

“Unraveling the Mystery of Commodity Marketing for Farm Women,” is being offered as a self-paced course for those who could not attend the IP video sessions held in January and February.

The course will consist of five two-hour segments, which can be watched at participants’ convenience.

“We have women in areas of the state where the IP video was not offered as an option,” said Kelly Easterday, Purdue University Extension educator. “Having the program online allows them and others to have access to the course and complete it when it fits into their schedule, offering more flexibility to learn.”

The course gives participants an introduction to marketing and includes homework assignments.

Easterday said the goals are to help participants more effectively participate in marketing decisions in their farm operations and to help increase long-term sales and profitability to their business enterprise.

Although the course is directed to farm women, Easterday said it is available to anyone interested in learning more about commodity marketing.

Participants must have access to a high-speed Internet connection to participate. Registration is $40. After registering, participants will receive a password for the Web site and materials to complete the course. The registration deadline is May 1. For more information or to register, contact Easterday at  or (574) 372-2340.

Writer: Hannah Brescher, (765) 494-8402,

Sources: Kelly Easterday, (574) 372-2340,

Ag Communications: (765) 494-2722;
Beth Forbes,
Agriculture News Page

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